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What's New
Marketing Summit Results and Materials Over 130 business owners, municipal officials, and civic leaders attended the first annual Great Allegheny Passage and C&O Canal Towpath Marketing Summit on March 15. The purpose of the summit was to bring together stakeholders along the two trails to network, collaborate, and share marketing ideas. From the visitor perspective, the Passage and the Towpath together create a total trail experience. Gathering together for the summit and in future meetings will enable us all to provide a consistent, world-class experience the entire length of the trail system. The program agenda and speaker biographies are below, as well as the PowerPoint presentations and handouts that were available at the summit. Materials are organized in the order that they were presented throughout the day. The Trail Town Program would like to thank the Laurel Highlands Visitors Bureau for its financial support of the event as well as all of the following speakers:
Additional Summit Materials Event Program and Speaker Bios [link] Amy Camp’s Effective Website Marketing Presentation [link] Cathy McCollom’s Economic Impact Results & Knowing Your Market Presentation [link] 2009 Trip Packages & Rides--Plan Your Trip Today Check out this list of trips as you plan your excursion along the Great Allegheny Passage. You'll find a list of short-and-sweet day rides, dynamic multi-day trips, and special packages offered by trail businesses. These trips take the work out of planning and make it easier for you to experience "the ride of your life" on one of the greatest trails in America (Forbes Traveler, "10 Great American Bike Trails").Fall Packages & Rides Economic Impact Study Completed The Trail Town Program, Laurel Highlands Visitors Bureau, and the Allegheny Trail Alliance are pleased to announce the completion of the Great Allegheny Passage Economic Impact Study. The study finds that over $40 million in annual direct spending and another $7.5 mission in wages is attributable to the trail market. The study was completed in three phases, surveying businesses and trail users over an 18-month period. Read the [Full Study] or [Executive Summary] and contact us at 724-216-9160 with any questions. Great Allegheny Passage Shuttling and Trip Packaging Summit Results Sixty-five businesses and individuals attended the Great Allegheny Passage Shuttling and Trip Packaging Summit on January 21 and shared information on how to transport trail users and develop themed trip packages for visitors. Any businesses planning to sell themed trip packages this season should contact the Trail Town Program with details. A variety of packages and itineraries will be posted online beginning in March. The Trail Town Outreach Corps is available to assist in creating packages. Contact Amy at acamp@progressfund.org to learn more. Attendee List and Meeting Minutes. GAP Sign Manual Now Available The Great Allegheny Passage Graphic Identity and Sign Guidelines Manual is now available to communities and trail organizations. Sign Manual Trail Town Public Art story and photos Fourteen pieces of public art were installed in Trail Towns along the Great Allegheny Passage on Celebration Saturday, 9/27/08. The project far exceeded expectations in connecting communities, artists, and trail users to one another. For the complete story and photos of many of the installations, click here. Volunteers passionate about the outdoors and community improvement needed! The Trail Town Program is seeking Greensburg area volunteers to provide administrative support at our office on West Pittsburgh Street 4 to 12 hours a week during business hours. The Trail Town Program is an economic development initiative in towns along the Great Allegheny Passage, a 132-mile trail that is part of a trail system that connects Pittsburgh to Washington, D.C. If you would like to support this effort in revitalizing southwestern PA communities, please contact Amy at (724) 216-7420, or acamp@progressfund.org. We are seeking a volunteer with great attention to detail and some computer proficiency.
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